Fiverr Social Media Marketing Test 2021
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test 2021. Fiverr Social Media Marketing Test 2021.
1) How does creating a social network marketing plan
differ from a traditional marketing plan?
- The brand image should be completely different for social marketing
- The staff requirements and skillsets for social marketing are different
- There is no need for a social marketing plan, but social marketing plan is required for traditional marketing
- Other than the method of delivery, a marketing plan either way will be similar
2) What non-financial measure of marketing is important to track?
- CEO performance
- Number of new hires in marketing
- Number of impressions
- New customer acquisition
3) What is a “vlog”?
- Video Log
- Video Blog
- Log of blog activity
- New technology to aid in blogging
4) What are the four P’s of marketing?
- Product, Price, Place, Promotion
- Price, Popularity, People, Placement
- Popularity, Product, Promotion, People
- People, Price, Promotion, Placement
5) What should a company post on Twitter?
New product launches
Significant company news
Occasional day to day posts of interest
All of the above
6) What would the marketing budget section of a marketing plan consist of?
The cost to write the plan
The expected costs for each ad campaign based on the delivery method
The overall marketing budget for a year
The marketing personnel job descriptions
7) What is the method for being linked to other users on LinkedIn?
Followers
Connections
Friends
Associates
8) How often should a marketing plan be revisited?
Never, once written it is complete
As often as needed in order to revisit the plan of action and revise any new actions
At company board meetings
During the financial review of the company each month
9) What place does Pricing have in marketing?
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Higher prices guarantee a higher revenue stream
The company should actively market how much their products cost
Different pricing levels can be tested to see what elicits the best consumer response
Marketing based on the pricing level relative to the competition is important
10) Why is it important to post to a blog regularly?
It reduces the cost per blog post
Keep readers engaged and also gives search engines content to index
It gives the social media marketing specialist something to do
It allows more chances for the company to put down the competition
11) What is meant by the concept of “viral” in social media?
Social media which is spread to viewers by the consumer, growing in popularity
It is a method of branding a company
Advertising which can easily be emailed
Marketing advertisements which are not serious
12) How can LinkedIn serve the company aside from social network marketing?
Job openings can easily be dispersed to qualified candidates on LinkedIn
Company pictures can be posted to the profile
Negative press about the competition can be easily spread
Pricing lists can be posted
13) What is a “call to action”?
Giving an advertisement’s receiver a specific direction such as ‘visit the site’
Using telemarketing to reach out to potential customers
Defaming the competition
Creating a new marketing campaign
14) How far into the future should a company plan its marketing activities?
Up to 1 year
5 years
1 month
Indefinitely
15) What is the main reason traditional marketing will never completely go away?
It is cheaper than social media marketing
All companies are required by law to use traditional marketing techniques
There are better tax write offs for traditional marketing
It’s proven to work time and again
16) What style of blogging would be most effective for building relationships
with customers?
Using the blog only for press releases
Posting resumes of the company officers
Posting articles about how terrific the company is, and putting down the competition
Writing posts about the company and its ups and downs from inside, personalized approach
17) What can a company do to offset the cost of running a blog?
Place ads on the blog which generate pay per click income
Charge users a fee to read the blog
Only allow past customers to read the blog
Require a monthly membership to the entire company website
18) What methods of social network marketing should a company always use?
Blogging only
Twitter, Blogs, Facebook
YouTube
Depends on the company, their product, their audience
19) What is a contingency plan?
A second written plan in case management doesn’t like the original plan
A detailed marketing plan
A set of actions to be taken if the original plan does not perform as anticipated
A marketing plan written just for social networking
20) How can a company use the same material for both traditional and social network marketing?
Posting a luring comment on Twitter to the company site
Selling ad space on the company website
Utilizing a television ad campaign online as well on their site and sites such as YouTube
Creating a magazine print ad with the company website
21) What is “social media optimization”?
Creating content which easily creates publicity via social networks
Writing clear content
Creating short content which is easily indexed
Hiring people to create content for social networks
22) What is meant by the “blogosphere”?
The act of writing a blog
Specific niche blog community
The interconnected community of blogs via linking to each other
Advertising done via blogging
23) Which type of marketing would a company blog be considered?
Social Network Marketing
Traditional Marketing
Both
Neither
24) What is a method of marketing on Facebook which can reach several users by
spending money?
Pay money for a better quality Facebook account
Pay a third party to make posts to your account
Charge a fee for users to be your friends
Facebook Pay Per Click placed advertisements
25) What can a company do on Facebook apart from their page to create a following?
Post more updates than usual
Post controversial posts
Use several pictures
Use Groups, both company originated and posting to other groups
26) What do updates to Facebook status resemble most closely?
Video blogs
Posts on Twitter
A company white paper
Articles on LinkedIn
27) What is another term for “social media”?
Media Optimization
Consumer Generated Media
Advertising Socialization
Consumer Media Advertising
28) What should be the length of an effective blog post?
Several pages in length
No more than a few sentences
A few sentences mixed with several links to other sites and references
A few paragraphs
29) What is meant by “Marketing Creative”?
The employees in the marketing department
The content for marketing and its creative aspect
The methods used to distribute marketing material
The branding image of the company
30) What is the term used for a person who is receiving updates of another Twitter user’s
updates?
User
Follower
Connection
Friend
31) What does the product portion of the 4 P’s of marketing focus on?
The product or service being marketed to consumers
The manufacturing process
How the price will be set for the product
How the new product will be promoted
32) What is the character limit for posts on Twitter?
No limit
100 characters
140 characters
200 characters
33) How can a company place itself as an expert in a certain area of expertise?
Post updates which brag about the company
Actively answer questions in the Q&A section of the site
Post comments on competitors pages stating how they are inferior
Answer the questions in all the categories, even the ones in which the company is not engaged.
34) What type of status updates would drive visitors to the company site?
An update telling friends they hope to see them all soon
A link to a new press release hosted on the company site
A link to a third-party hosting a company press release
A picture of the CEO
35) What is meant by A/B testing in marketing?
Testing of 2 different products
Testing 2 versions of an advertisement to see which elicits the best response
Clinical testing of medical products before legally allowing them for sale
Testing via 2 mediums, such as radio and television
36) Using which of the following two methods can a company ensure that the proper audience
finds their YouTube videos?
Post links on the company blog to the YouTube videos
There is no method to effectively direct people to the company videos
Use of keywords
Sending out mail advertisements
37) How does a blog directly impact sales of a company?
It tells customers what products to buy
It can be used to talk negatively about the competition
It is typically used as the way to disperse company coupons
Typically a blog does not directly create sales
38) What is meant by “micro-blogging”?
Blogging daily
Blogs which are posted by companies, not individuals
Blogs with limited individual posts, limited by character count typically
Blogging from mobile devices
39) What do Connections on LinkedIn effectively represent?
Random strangers who found the company
People the company has sold product or services to
An avenue to disperse coupons
People and other companies the user is connected to directly
40) What is the term adopted for updates posted by Twitter users?
Tweets
Twoots
Twinks
Posts
41) Which of the following is an easy way to track the website hits of a specific marketing campaign
with a link to the company website?
Hire a web specialty firm
Implement special software
Creating landing pages specific for each campaign
There is no way to know where traffic comes from
42) What feature does LinkedIn offer for pay accounts?
Ability to post pictures
Increased abilities to connect directly and send messages to people
Ability to post in Groups and create a Group
Ability to block users
43) What is meant by Brand Management?
Managing the marketing staff
Management of the marketing budget
The company executive management team
Creating a consistent image for the company
44) What traditional marketing technique is YouTube closest to?
Print advertising
Television advertising
Radio advertising
Mail advertising
45) Why is it important to have a company blog hosted on the company web
domain versus a third party blogging site?
Required by law
Search engine rankings will include hits on the blog as part of the overall website hits
Requires less effort to maintain
Cannot be hacked easily
46) What is the general purpose of posting a video blog routinely to YouTube?
It allows the company to hard sell its products
It allows the company to drive website traffic to its blog
It can be used to disperse the company contact information
It allows followers to create a personal connection with the employees of the company
47) What is the ultimate goal of a social network marketing plan?
To satisfy investors in the company
To justify spending in marketing
To find investors for a company
Drive potential customers to the company and give them an action item to perform
48) What is “guerilla marketing”?
Marketing geared towards animal lovers
Marketing which relies on time and energy rather than a large dollar budget
Aggressive sales techniques
Marketing using a large scale national budget
49) How does YouTube serve a dual purpose in social media marketing?
It can be used as a company blog as well as video advertisements
It can be used for company pictures and videos
It can be used to host the company website as well as videos
It can be used as the forum for dispersing company videos, as well as a host when embedding
videos in sites outside of YouTube
50) What is a “wiki”?
Form of blogging
A new social networking site
Interconnected and user generated knowledge management systems
A tool for posting to social media networks
51) What should a company do for commercial advertisements on
YouTube in order to maximize their effectiveness?
Ask the watcher to visit the company site at the end of the video
Make the videos at least 5 minutes long
Make the videos under 10 seconds
Have the CEO featured in the advertisement
52) What is the overall goal of social media marketing for companies?
Generate sales
Increase company headcount
Increase their web presence
Help accelerate product launches
53) What is one measure a company can use to validate the
usefulness of its video posts on YouTube?
The number of followers
The amount of views of the video
The number of videos the company has up
The sales volume of the company
54) How can a company create a forum for dialogue on LinkedIn?
Post updates to the company status
Use of Groups
Change the company profile regularly
Post demeaning comments for the competitors’ pages
55) How is site traffic useful in evaluating marketing?
Overall site traffic can be followed and a general idea of marketing’s impact on it can be determined
There is no correlation between site traffic and marketing
Ads can send receivers to a specific landing page, which can be tracked
Product sales from the company website can be attributed directly to the marketing campaign
56) Why is there no specific definition of what is social media marketing?
There is no governing body over social media marketing
Companies cannot come to one definition
The concept is relatively new compared to traditional marketing and is still being defined
It has not yet been widely accepted
57) How do ebooks represent a form of marketing?
They are often free, include useful information, and direct the reader onto the company which
created the ebook for further information
They are not a form of marketing
They can be placed on free sites where paid advertisements generate income
They can be used to defame the competition
58) Which of the following is an important aspect of creating blogs and posting content?
Using a witty user name
Posting at least once a month to the blog
Social Media Optimization
Using humor
59) How can a company convert posts on Twitter to sales?
Write demeaning points about the competition
Write posts about personal information of the CEO
Creating posts which drive followers to their site
Constantly post updates about how the company needs more sales
60) What style of videos can a company post on YouTube?
Video Blogs
Television Commercials
Product Demonstrations
All of the above
61) Which of the following would be leveraging both social
networks and traditional marketing?
Handing out print advertisements with a coupon for a store
A print advertisement in a magazine which drives people to a
website where there is a free trial offer
Posting an advertisement on a message board
Hosting a video ad on YouTube not otherwise seen elsewhere
1 Comments
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